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EGO... Big EGO

The lion only needs to walk into the jungle and everyone knows he is King.  Some lions need to roar louder...some just let them roar ... I have been practicing the art of LETTING GO for as long as I can remember.  For the most part ... my memory is short and letting go takes a major effort ... its a major effort if you find yourself triggered by so many things.  I can appreciate a Lion having a massive Ego... being a cub (in the apparel industry)... we look forward to being the humble warrior spreading gratitude and brushing off those that think they are the best....for everyone. So... It was about 6 days ago, and just now when...

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Testament to Patience...

Most of the time I have no clue what is about to be written...I have patience enough to know that I will reach some point that is valuable to the reader... question is do you have enough patience to read on? There are so many great companies out there that make a great product.  Just off the top of my head I can name 5 that make shorts in the same target as the 365 Freedom Shorts.  Why...why...why... always asked to explain WHY ours are better than theirs..? The best answer I can give is... ill give you 30 days to give me an answer to your question... it will cost you $58 up front but nothing in the end...

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Superstar Warriors.....Bear Grylls and Blain

I had this brilliant idea today that would follow up a very important Blog... the one about NO LINERS....essentially it comes down to this experience I had today.  I promised myself I would wear shorts 365 days since living in SanDiego.  Pretty much do... the random day comes by but very rare...so Today was a little cooler and there were no movement activities on the schedule... I opted for some favorite Corduroys shorts.  Warm and heavy shorts and super comfortable...I have actually worn these during unplanned activity and it was a miserable experience... not the point... Without sweating a bunch I have to visit the toilet .... one of the greatest blessings of being a male is the ability to...

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Opt OUT shorts liner....

The not so open discussion about creating a product from 4 years of testing and modifying.... one thing was for certain.  We were never going to use a LINER in these shorts.  Let me do my best to provide you with some details. We created the 365 Freedom Shorts out of 3 pairs of shorts I used to wear... most of the time I would wear at least 2pairs of those shorts every day....I had to change my shorts to accommodate my movement.  2 of the 3 pairs of shorts came with a liner... after wearing the shorts for a few times... I cut the liner out for anything but a good reason... its the ONLY reason... they were uncomfortable....

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Food Truck Festival.......

I spent a lot of time driving my food truck around this past year.  Only it's not a food truck.  Since 2009 it was a designated mobile toy box filled with enough fitness equipment to satisfy the masses... so disappointing to many foodies when they find zero treats at 60 mph.   I love the concept of a food truck.  They are the epitome of small business ownership.  A mobile restaurant that has, in many cases, perfected a single item.  From Burgers to Burritos, organic health bowls, coffee, sandwiches, and soups.  The movie "CHEF" was about a food truck by Jon Favreau.  What a great story and highly suggest anyone reading this far to see that movie... The Box Van...

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