News

All In...

All In...

There is nothing quite like an addiction.  Whether it's to drugs, video games, sex... the list is endless... What about an addiction to FUN? Pickle...

Project Warrior Soul.... one door closes another opens.

Project Warrior Soul.... one door closes another opens.

The first attempt at a simple fundraiser is a success.  Success means we sold 20 shirts @$25/shirt.  The intent was to sell 50 and donate $10/shirt...

The Warrior Soul

The Warrior Soul

Ever since my wife and I connected we wanted to make the most of our collective names.  After all it is how I finally managed to get her to respond...

The cost of coffee

The cost of coffee

In 2013 I had the most amazing pleasure of the single best coffee day after day.  The cost of the best coffee was about $7500.  It took hours and h...

Reality Check in tow....

Reality Check in tow....

The Rock of PHIT is rough. Leaving behind a painted mark feels less significant than actually doing something worthy of what that symbol means.  Wh...

Tis The Season to Online Shop

Tis The Season to Online Shop

What happened to actually touching the product before you buy it?   I love this concept of buy & Try... keep or Return...  I am thrilled that t...

FIT Threads vs PHIT Threads

FIT Threads  vs PHIT Threads

I found myself in a massive conundrum that could have saved $2500...it appears to be ego related. The Warrior is, among many thoughts, one who can ...

First to Quit

First to Quit

First to Quit:We did a photo shoot with the Eible Brothers for PHIT Threads this week.  The shot you see here is a bit out of focus but their focus...

the Path...

the Path...

Sometimes the path we choose to follow is a product of choices made from the past or fear of the future.  The PHIT Threads path is unproven, rough...

the Path...

the Path...

Sometimes the path we choose to follow is a product of choices made from the past or fear of the future.  The PHIT Threads path is unproven, roug...

Climbing the ladder and Growing

Climbing the ladder and Growing

The most competitive industry in the world.  That is exactly what it feels like.  Men's apparel seems to be more visible than ever before.  Its lik...

Climbing the ladder and Growing

Climbing the ladder and Growing

The most competitive industry in the world.  That is exactly what it feels like.  Men's apparel seems to be more visible than ever before.  Its lik...