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Ready for Anything

6 years ago I went to a fitness convention and was completely affected by the very last speaker of the event.  His name is Jay Blahnik and his speech encompassed the word Extraordinary. As you entered the amphitheater, you were given a questions sheet with 3 things on it...and a wrist band.  I remember, probably for one of the very few times in my life during a lecture, feeling completely present.  The 4 days of fitness training and education were done and I was in the middle of a major life adjustment.  The 3 questions are buried somewhere in my files, but the wrist band (dead broken and useless) is still around to remind me of that week and what...

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The Big Loss.......

My wife just walked in from her weekly Pickleball clinic at Bobby Riggs with legendary coach and champion Chris Miller.  She always brings home some story that ties us more into the pickleball world. A few months ago I was asked to fill in for my friend Peter who plays with a regular group of 12 on the weekends.  I have witness them play and how incredibly organized they are... I think it really contributes to the fun. One of the men there is MARK.  Mark was a couch potato for many years.  A self proclaimed Couch Potato and overall grumpy guy...(maybe that was his wife who shared that.). Mark has been playing Pickleball for a number of years now...

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Advertising... Marketing... Branding....

What is Advertising, Marketing, and Branding?  edits in red... My instinct tells me as a consumer... "hey that image caught my eye... that's pretty catchy... I like the look of that. " My instinct as a business owner, and producer of a product... the very same thing applies... how do I catch your eye?  I am actually not out to catch your heart or brain... I am trying to generate a feeling... mostly of curiosity, need and want. The latest version of overthinking and wasting of others time and money relates to how poorly I have communicated WHAT I want them to see... Hope they see. What I want them (people who will see the ad) to see is the Warrior Logo....

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Fame... the price of Fame

  Now what do we do?  The 365 Freedom shorts are famous.... I am actually laughing now but they will be "famous" soon. I will make this quick.   After my wife decided she needed to learn to play pickleball because I was going to be playing...often... she enrolled in one of the two best camps out there.  The Boost Camp, run by Steve Dawson is one and the Level Up Camp, with Tyson Mcguffin,  is the other.  The biggest supporter of me and of every version of PHIT.  She makes a massive effort to help...and usually gets some results. After attending the Level Up Camp, she reached out to Pickleball Magazine editor Wayne Dollard.  We sent him a package...

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Belief

How do you get people to believe you? Building trust is certainly one of the hardest things to do in life... unless you are completely trustworthy.  I can imagine who might come off as that very person, business, or product... but how did they get there is really the aim of the question. I was visiting a cousin in Florida when I was 19.  Sitting by the pool, I needed to use the restroom, but was distracted on my way back.  I heard someone hitting tennis balls all by themselves... along with the obvious sounds of frustration.  I took the time to peek into the court and witness something I believed I could fix.  The very fit woman, asked a...

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