The shorts were created by me for me...and people like me. A very close friend of mine did the same thing... and she is having great success selling at the higher end. I don't have envy for her... I am proud of her, stoked to be her friend, and look to her for advice when I feel challenged. She consistently reminds me to : 'DO YOU, You are fucking Epic"
In the midst of the pandemic, I am conflicted... and yet more focused than ever. I put all of my eggs into one basket and the basket got turned over...by ME. I focused on too small of a group of people... pickleball'ers. I am finding that response to the shorts is much broader than one thing...which was the original idea. You can do ANYTHING in these shorts.
After being cooped up in quarantine I have rediscovered the purpose of these shorts. ANYTHING. I want to go to the beach and have a surf, play pickleball, workout, hike, run, play tennis, get back to WORK and most of all,,, CONNECT with friends.