How do you get people to believe you?
Building trust is certainly one of the hardest things to do in life... unless you are completely trustworthy. I can imagine who might come off as that very person, business, or product... but how did they get there is really the aim of the question.
I was visiting a cousin in Florida when I was 19. Sitting by the pool, I needed to use the restroom, but was distracted on my way back. I heard someone hitting tennis balls all by themselves... along with the obvious sounds of frustration. I took the time to peek into the court and witness something I believed I could fix. The very fit woman, asked a question that displayed her doubt and trust of why I was leaning against the fence."What are you looking at?" I simply said. "you are having problems with your serve, and I think I can help you with that." She shrugged after giving up all hope and invited me in as a last ditch effort to try and get a serve in the right spot.
I asked permission for her to simply trust me in all that I was going to show her. She acknowledged with a nod and we were off. 10 minutes into my very first tennis lesson came an exhilarating screech of joy. 10 serves consecutively in the box with some pace. She couldn't believe what she had just learned. She gave me a hug and I left the court feeling pretty great.
When I look back at that lesson, earning the trust was simple. She needed something, I had the tools to help, she was willing and open to what I was offering, she agreed to do all that I asked (Blind TRUST) and the results were complete joy.
The shorts we make, were designed from 3 pairs of shorts that I loved and smashed into one. Ordering a pair (inviting me onto your tennis court when I offer something you need) is the first layer of trust.... It should be fairly easy with a 30 day guarantee...(you have lost nothing by inviting me on the court even if for 10 minutes or 30 days)... if you don't like them I will email you a label and you can ship them back...OR...keep them wear them until someone has to peel them off of you. Post a review that is completely unsolicited that blow so much smoke up someones ass as you mention this "blog" post.... tell them I couldn't believe I waiting so long to order a friggin pair of shorts with a bad ass image of a logo that I really love.... I am now the Warrior.