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Opt OUT shorts liner....

The not so open discussion about creating a product from 4 years of testing and modifying.... one thing was for certain.  We were never going to use a LINER in these shorts.  Let me do my best to provide you with some details. We created the 365 Freedom Shorts out of 3 pairs of shorts I used to wear... most of the time I would wear at least 2pairs of those shorts every day....I had to change my shorts to accommodate my movement.  2 of the 3 pairs of shorts came with a liner... after wearing the shorts for a few times... I cut the liner out for anything but a good reason... its the ONLY reason... they were uncomfortable....

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Food Truck Festival.......

I spent a lot of time driving my food truck around this past year.  Only it's not a food truck.  Since 2009 it was a designated mobile toy box filled with enough fitness equipment to satisfy the masses... so disappointing to many foodies when they find zero treats at 60 mph.   I love the concept of a food truck.  They are the epitome of small business ownership.  A mobile restaurant that has, in many cases, perfected a single item.  From Burgers to Burritos, organic health bowls, coffee, sandwiches, and soups.  The movie "CHEF" was about a food truck by Jon Favreau.  What a great story and highly suggest anyone reading this far to see that movie... The Box Van...

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Nationals.... not the baseball team!

Nothing like being so focused on the task at hand.   Winning!!  My first day at Nationals in the Palm Desert Indian Wells.... wow.  That was some spectacular stuff.  I sat and watched so many different people playing levels 3.0 to Pro... even though it wasn't a pro event.  The pro's cleaned up.... The task at hand is to find a way to get into the game.  To make it to the Nationals you have to play multiple tournament to qualify.  Winning is getting harder and harder.  I watched a 3.5 match that looked really fun... One of the local guys "Paul and Dennis" won the 60+ 3.5 division... way to go fellas. The real task is to find a...

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KISS... Keep It Short Stupid

I recently had a conversation with someone who's been in my life since the beginning.  We got into some of the details of the warrior logo and the amazing product we have been producing and continuously tweaking... I enjoy the out of the box view.   I had been rehashing why I wanted to make this particular pair of shorts.  The brief story is that Tennis and Fitness and Triathlon and beach didn't have the same pair of shorts that were "acceptable."  I had been working at a country club for 8 years and never felt comfortable with the board shorts appearance much less the ability to move in them. The concept of K.I.S.S. is always very present.  Keep It...

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Ready for Anything

6 years ago I went to a fitness convention and was completely affected by the very last speaker of the event.  His name is Jay Blahnik and his speech encompassed the word Extraordinary. As you entered the amphitheater, you were given a questions sheet with 3 things on it...and a wrist band.  I remember, probably for one of the very few times in my life during a lecture, feeling completely present.  The 4 days of fitness training and education were done and I was in the middle of a major life adjustment.  The 3 questions are buried somewhere in my files, but the wrist band (dead broken and useless) is still around to remind me of that week and what...

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