Women vs Men


I have found myself pondering this fact.  Women will support a Woman owned business QUICKLY, simply because its woman owned.  Men will support a business for other reasons.

Recently, actually back in September 2019 one of the super model stud family friends was in town and we had a great PHITGROUP (man owned) session.  We went local to a great breakfast place (woman owned).  We enjoyed some empanadas and coffee and a quick catch up.

I noticed a photo shoot happening in the parking lot.  A very cool eclectic group of women enjoying their coffee and empanadas being photographed in a natural setting.  It was an apparel company (woman owned) being shot by a female photographer, all the while having a business meeting after a surf session. The owner introduced me to the marketing director, the graphic designer, the model, and her financial partner... all women.  Talk about experts at multitasking.

I wish I could remember the name of the business owner as much as I can remember how her company got rolling.  I was completely impressed by her ease of description from the generating of her first shirt to instant popularity.  Her description went something like...

" we took a blank T-shirt and put this cool feminine surf image and quote on it and wore the shirt around... women always asked about the cool T-shirt...'where'd you get that shirt'... Its my company...

She was rather excited about how quickly women jumped on board just because she owned the company.   I was excited for her simply because she was finding success, because she was creative and spreading a great message, because she was employing other people.  I was also rather envious about the speed at which she found very obvious support from other women simply... as she stated simply because she owned the business... and it was a cool feminine surf design.

I am have never looked for support because I was a small business or male owned business.  I actually looked for support because we make our SHORTS in the USA... and they are a great product.  Men DONT shop, they dont talk they dont share, they only want what they want or better yet, need.

They need shorts....

Ladies of the men who wear our shorts... please talk... tell other  women how much  of a bad ass Warrior your husband/man/boyfriend is just because he loves the symbol etched on to these really functional comfortable sexy shorts... they will do the rest after you help us get him into a pair.  My daughter will love you for it...


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