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The Miracle

We are about to surpass the 4 year mark, idea to selling a product.  I feel like a miracle has happened.  The funding of the Kickstarter program was the third miracle... Without the support of the local friends and community of friends, most of which are long since seen or hugged, this production of shorts would be limited at best.  YEAY for the belief and support of miracle number 3. Miracle number 4 would be surviving production.  I feel so luck to have partnered up with a referred friend Devin from California Goods Inc.  Devin and Sherry guided me through all of my requests and brought the experience of producing a clothing product to life.  I don't think that we...

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The Next Steps

Creating is something we do every day.  We walk out the door and every step may seem as though it repetitive...but we are still creating our day. Creation of a product takes a team of people.  The idea is yours and how well you can create it depends specifically on how well you can communicate that idea. I called a good friend, who I ride Harley's with (her's was amazing and bad ass), from LAX upon my return from Africa.  She and I met the next morning for coffee and then on the weekend.   We took 3 pairs of shorts and made one pair from the three.  I took the pattern and enough fabric to have 2 pairs sewn...

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Yoga Pants vs Shorts

If you have stepped outside in the last 10 years, its hard to notice how many women are wearing "yoga" pants....ALL DAY.  There are so many things to say about this, and I will choose the high road and assume the greatest view possible.  Its amazing how many people exercise.  Its fantastic that they are getting workouts at all times during the day.  Its a wonderful thing to think that yoga pants are acceptable at nearly every single public scenario.  Its also refreshing to know that the anti-bacterial agents built into the textiles are working so well.  I think that men appreciate the shear volume of women working out, taking care of themselves, and enjoying their healthy lifestyle, and looking...

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The Epiphany

Here is the real story. I had not taken a vacation or break from work from 2008 to 2013. I lost all of my clients from personal training and tennis instruction, and had to re-invent the business from an expensive luxury to an affordable necessity. In 2012 I had a client was an avid adventurer and philanthropist. She organized groups of people to go to Africa and participate in a service project called “Plant with Purpose“, to summit Mount Kilimanjaro, and to enjoy a Safari. I saved money and planned the trip for a year. I trained hard and dreamt about the experience. I was prepared for anything and everything….everything but the epiphany. I took three weeks off for the...

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The next step is always a new step forward

Welcome to the first store and product we have ever created.  You are the reason PHIT was born.  Health conscious, fitness oriented, active life, and lover of the finer things.  We don't identify you as an age, but someone who chooses the good-healing feelings.  You are often lead by your heart over your head.  Much of your life is spent exploring the unknown.  New experiences are your education.  Philanthropy is food for your soul.  You are the warrior powered by love and passion. Every step we take forward is a new one.  Walking out the door with expectations is no longer an option.  We must walk out the door and choose to put one foot in front of the other...

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