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Theee BEST Fabric....

I handed an old friend a pair of the black Freedom Shorts as a trade for 2 pairs of tennis shoes...a generous man not accustomed to getting something in return for a favor.  I was so pleasantly surprised at the start of our next encounter on the tennis court.  "Those shorts you gave me have the best hand, they are really comfortable and now they are my daily gym shorts."   The word "BEST" has always thrown me for a loop.  Here is why: my belief:  BEST is best saved for the description of a personal experience.  It was the best trip we've ever taken.  The hamburger was the best I've ever had.  This is the best product ever made.......

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The Founding Members success of Failure.

Still on the learning curve of a new business, the trajectory of our shorts is still on the up swing.  Unlike the Dot Com's of the 90's...PHIT Threads is one of those epic tortoise journeys to massive greatness.   Learning how to take small bites and accepting them as success' is the growing experience we are ...learning.  Setting goals, sales goals, and backing them with support to reach those goals is the current action on the table.  When there is only one person at the table, the small bits of learning are backed by small actions.  Things need to change. We rolled out the latest idea of the Warrior Soul.  The image of the warrior, usually solid, now transparent, is...

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All In...

There is nothing quite like an addiction.  Whether it's to drugs, video games, sex... the list is endless... What about an addiction to FUN? Pickleball is the fastest growing sport in the USA and probably around the world.  People are attracted to the game because anyone can play... and I mean anyone.  First known as an old person game.  The senior community probably saw an extended life expectancy from villages that had courts.  I am betting they had a few ankle and shoulder injuries too... just can't keep them off the court. Now the sport has taken on a whole new level of competition.  Entertaining as it is to watch the good players play... its the moment you connect with...

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Project Warrior Soul.... one door closes another opens.

The first attempt at a simple fundraiser is a success.  Success means we sold 20 shirts @$25/shirt.  The intent was to sell 50 and donate $10/shirt.  So the 20 Shirts we sold fell short of the goal but we are taking the collected total is 500 less the cost of everything... We plan to donate $20/shirt already sold.  The fundraiser for the Carr Fire victims is over for us and we are already focusing on what is next.   Look for the next Warrior Soul Project....its just around the corner.  The photo might lead us to the next long term project.  

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The Warrior Soul

Ever since my wife and I connected we wanted to make the most of our collective names.  After all it is how I finally managed to get her to respond to my interest in her.  She is Good and I am Healing and together we are Good-Healing.  My dream is to make the most out of the image of the Warrior and grow another part of PHIT which supports the lives of others and call it PHITanthropic.  The Good-Healing mission is finally underway and craves your support through the first Warrior Soul project. The Warrior is Strong, Balanced, and Energetic.  The goal of PHITanthropic is to support other warriors who have suffered a set back and need the strength of...

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