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Manufacturing...

It's amazing to me how much you can learn in one day, when you have never actually made something in mass before.  I have spent my entire life in the service industry, mostly restaurants and fitness, and the only thing we made was food or sweat.   The food was the raw material and people lined up to buy what you were making.  If you made it good, the line was consistent.  If you made it amazing, the line was out the door all of the time.   Fitness is much the same way.  Popular fitness crazes have people signing up online to reserve their spot.  Memberships come at a premium to these clubs, and membership is definitely a privilege....

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The original innovator of Masculinity....Dreamers

Wow.  Where does inspiration come from?  Everywhere and anywhere, you only need to be paying attention. In 1953 one of the single greatest movements was created.  It was created because someone was bored and wanted more out of life.  He was paying attention to so many others around him and observing that they all sought a change.  The change was anything but slight.  It was risky, monumental, controversial, and above all...necessary.  This innovator created something he wanted.  He worked hard and sought "perfection" for the launch of the mens product that would change lives forever.  Shortly after his launch, he would get the answer he was looking for...YES.  They wanted the same thing he did.  Hugh Hefner launched PLAYBOY magazine...

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The Miracle

We are about to surpass the 4 year mark, idea to selling a product.  I feel like a miracle has happened.  The funding of the Kickstarter program was the third miracle... Without the support of the local friends and community of friends, most of which are long since seen or hugged, this production of shorts would be limited at best.  YEAY for the belief and support of miracle number 3. Miracle number 4 would be surviving production.  I feel so luck to have partnered up with a referred friend Devin from California Goods Inc.  Devin and Sherry guided me through all of my requests and brought the experience of producing a clothing product to life.  I don't think that we...

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The Miracle

We are about to surpass the 4 year mark, idea to selling a product.  I feel like a miracle has happened.  The funding of the Kickstarter program was the third miracle... Without the support of the local friends and community of friends, most of which are long since seen or hugged, this production of shorts would be limited at best.  YEAY for the belief and support of miracle number 3. Miracle number 4 would be surviving production.  I feel so luck to have partnered up with a referred friend Devin from California Goods Inc.  Devin and Sherry guided me through all of my requests and brought the experience of producing a clothing product to life.  I don't think that we...

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The Next Steps

Creating is something we do every day.  We walk out the door and every step may seem as though it repetitive...but we are still creating our day. Creation of a product takes a team of people.  The idea is yours and how well you can create it depends specifically on how well you can communicate that idea. I called a good friend, who I ride Harley's with (her's was amazing and bad ass), from LAX upon my return from Africa.  She and I met the next morning for coffee and then on the weekend.   We took 3 pairs of shorts and made one pair from the three.  I took the pattern and enough fabric to have 2 pairs sewn...

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